A roadmap to Mobile Marketing success!

With cell phones used by over 3.1 billion people globally, 89% of major brands plan to market via mobile phones and in 2009 whilst 40% of major brands have already deployed text messaging campaigns.

In response to the emergence of mobile as a strategic marketing channel, Knexus Digital has expanded its “Mobile programme of content”, driving learning and insights for marketers on topics such as the importance of mobile strategy, how the iPhone has transformed mobile usage, mobile targeting and winning mobile web advertising opportunities for innovative brands! Continue reading