Marketers Demand Enterprise-Class Social Software as a Service

Cloud computing and Software as a Service (SaaS) is fast emerging as the preferred approach for ambitious marketers looking to create great digital experiences for their customers and enhanced revenues for their company.

Marketers are realizing some major benefits in moving from traditional software towards SaaS delivery, especially where customer expectations and new technologies are rapidly evolving in the digital channels. The ability to stay agile and move fast, avoiding complex internal IT processes, time consuming implementation processes, expensive capital expenditure and high risk enterprise investments has resulted in the demand for ''Social Software in the Cloud'' growing significantly in recent years.