WebCertain has announced SEMJ.org’s Sean Golliher as the first speaker at its next International Search Summit.
Sean, founder and publisher of Search Engine Marketing Journal will be speaking at the British Library, London on 19th November about the New Developments in the Semantic Technology and the Semantic Web. Continue reading
Every two years the team at SEOmoz conducts a survey of the world’s foremost Search Engine Optimization experts to get a picture of the likely course of Search in the future.
The Search Engine Ranking Factors Survey, by Rand Fiskin and his team at SEOmoz, often predicts future Google search algorithms with amazing accuracy and the results document is a useful tool for anyone in the internet marketing field.
This year, Nordic eMarketing’s Kristjan Mar Hauksson was chosen to be a part of the group of 100 leaders in organic search engine optimization around the world to take part in the Search Engine Ranking Factors Survey, which is conducted every second year.
Kristjan Mar Hauksson is one of the founders of Nordic eMarketing and the company’s Search Director. He specialises in Internet marketing and online reputation management and communication. His expertise is assisting companies to gain international visibility through search engines and using the internet as a communication channel and a part of the marketing mix.
He is the founder of the Icelandic SEO/SEM forum and contributes regularly as a presenter for organisations, companies, and non-profit organisations. Kristjan Mar is an internet marketing and online reputation specialist with many years experience and success who has become an in-demand conference speaker the world over, known for his lively and charismatic style.
More details at www.nordicemarketing.com
19 May 2009 – London – Did you know?
- 73% of all online transactions begin with search engines.
- 85% of users only look at the first page of results.
- 500 million searches are completed each day.
According to the Office of National Statistics in 2008 UK businesses sold £130.4bn of products and services online and bought £102.5bn of products and services online.
Knexus Digital, the essential digital marketing resource, has teamed up with Grant Whiteside of Ambergreen (technical director at one of the UK’s leading search marketing agencies), to provide insights into how these numbers can spell success for you –by optimising SEO strategy to effectively target the right consumers!
Ashmi Ahluwalia, Product Manager at Knexus Digital said, “81% of internet users use search engines to find websites and the importance of search in the online marketing mix is an uncontested fact. Additionally, understanding search strategy is a compelling means of targeting the right consumers keeping in mind the amount of time web -users spend on Google. Ultimately, measurability of conversions (essential aspects of Search) can help marketers account for their ROI.”
To understand how Knexus Digital can help you get compelling insights on Search (http://www.knexusgroup.com/modules/search) or other areas of the digital marketing mix, email ashmi.ahluwalia@knexusgroup.com
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About Knexus Digital
Knexus Digital, the essential digital marketing resource, delivers latest insights and market intelligence to leading global brands. We combine exclusive digital marketing content from leading experts with innovative productivity tools to drive success.
In essence, Knexus Digital helps marketing teams acquire new skills and insights to adapt to a fast-changing marketplace. In the face of global competition and shrinking marketing budgets, we provide digital marketing solutions in quick, easy and cost-effective ways.
Knexus Media Inquiries
Sherlyn Lee
Marketing Manager, Knexus Ltd
t. +44 (0) 845 838 5316
e.sherlyn.lee@knexusgroup.com
London – 31 March 2009: Search Marketing Expo (SMX) London, the leading event for cutting-edge SEO and PPC tactics, today announced that Brian Fetherstonhaugh, Chairman and CEO of OgilyvyOne Worldwide, will be the keynote speaker at this year’s event.
As one of the World’s most influential marketing executives, Brian will open proceedings on day one of SMX London with a strategic view of how marketing is evolving and the critical role search must play. Brian’s dynamic keynote address, entitled “Search and the evolution of marketing”, will provide an insight into what will happen as the world goes digital in terms of how brands are built and how corporate cultures are created. Delegates will hear how marketing is changing, why consumers are adopting digital much faster than marketers and how to close the gap.
Matthew Finlay, Managing Director, Rising Media said:
“We are delighted to welcome Brian as our keynote speaker at this year’s SMX. Brian is one of the World’s most respected authorities in global marketing. His expertise and passion for search marketing and his success in using digital for brand building and developing cultures is well documented. Delegates will understand why Brian believes that search is “the single most profound change in marketing for over 25 years” and how to maximize the opportunities from digital marketing.”
The Search Marketing Expo (SMX) London takes place at the New Connaught Rooms, London 18-19 May. See www.smxlondon.com.
Programmed by world-renowned search authority Chris Sherman, Internet Marketers and web professionals from around Europe will learn how to grow their business and improve their ROI using cutting-edge techniques and industry best practices in search marketing.
To register go to: www.smxlondon.com or call + 44 7092 047095. Press registration contact: Jackie Bissell, jackie@flapjack.co.uk or call + 44 7710 512617. For sponsorship and exhibition information contact Nick Paul at Rising Media npaul@risingmedia.com
Full Agenda:
http://searchmarketingexpo.com/london/2009/agenda
About Search Marketing Expo and Third Door Media
Search Marketing Expo is produced by Third Door Media & Rising Media Ltd. Third Door Media’s mission is to empower interactive and search marketing professionals by providing trusted content and community services they need to be successful. Third Door Media publishes web sites, and produces in-person events and webcasts. Each of the four brands – Search Engine Land, Search Marketing Expo, Search Marketing Now, and Sphinn – fosters continuing education, evolution and engagement for the search community.
About Rising Media
Rising Media Ltd is a professional event producer specialising in Internet-related events and currently produces the eMetrics Marketing Optimization Summits in San Jose, Washington DC, Toronto, London, Munich, Stockholm, Madrid, Mexico City and Sao Paulo, Predictive Analytics World in San Francisco and Boston and, with Third Door, SMX in London, Munich, Stockholm and Toronto.
Media Contact:
Jackie Bissell
PR Consultant
M: 07710 512617
E: jackie@flapjack.co.uk
“In any recession there are winners and losers, businesses fail through lack of appropriate action, whatever it might be; fighting to reduce costs must go in parallel with battling to win more sales.” OsCar Systems help organisations find the course of action most likely to ensure that they come out on top, fitter and stronger to take advantage of the state of the economy, not fall victim of it. Each of the sections below can be a paper in its own right but this is great start to enable you to get a focus on what you should be doing to develop your successful strategy.
Graham Bailey has amassed a huge wealth of experience in finance, sales and marketing in companies ranging from the largest in the world to successful start ups built from nothing and being sold often in difficult economic climates. He is now applying the knowledge he has gained to help companies in the UK and Europe achieve strength and success. His simple mantra is “Use knowledge of your product, your customers and your business to make the right decisions and act on them now.”
1. Know your customers – you know your product or service; you may feel that it has universal appeal. Sadly or fortunately, this is rarely the case, as targeting the universe is more than a little problematic. What you require is a deal of soul searching to identify exactly who would derive the most benefit and WHY. Identifying the needs of your ideal customer is key to everything else you will do. Continue reading
The annual Reykjavik Internet Marketing Conference and expo (RIMC) has been scheduled for 20th March 2009 and will showcase a wider cross section of the industry than ever before.
RIMC is organised by two international Icelandic companies with great internet marketing, search engine optimisation and press experience: Nordic eMarketing and Arvakur.
The internet marketing conference will be held at the comfortable Reykjavik Hilton Hotel. The conference has upgraded its venue this time around in a show of confidence fuelled by the over 300 participants who took part last year and gave overwhelmingly positive online feedback.
Among the impressive list of confirmed speakers at March’s conference are Adam Lasnik from Google, Pauline Ores of IBM and Receptional’s Dixon Jones. Nike’s European Marketing Manager, Sion Portman will also speak, as will Ben Chapman from the BBC.
As one of the hosts, Nordic eMarketing’s Kristjan Mar Hauksson will participate as a moderator and Q&A answerer in several of the day’s sessions. Kristjan is a leading expert in the field of online marketing and SEO, and is an in-demand conference speaker on the international circuit.
RIMC 2009 will be split into five distinct sessions, including a workshop. The sessions cover the diverse fields of youth marketing, search engine optimisation, social marketing and internet technology, online reputation and PR.
More information about the Reykjavik Internet Marketing Conference 2009 can be found at www.rimc.is/en, along with all the highlights of the 2008 event, held in February this year.
Knexus Digital, the digital marketing resource, will host live insights on ‘SEO and Social Media’ to help marketers optimize their SEO performance using social media strategies. This content will deliver the latest insights and market intelligence on the effective utilisation of SEO spend and how social media can play a crucial role in SEO optimisation.
The programme is created in conjunction with ‘SEO’ expert Grant Whiteside (Ambergreen) who will deliver insights and take questions live online. The content will also be available On Demand via video and downloadable podcasts.
Ashmi Ahluwalia, Knexus Digital Product Manager commented, “SEO has the potential to deliver the high ROI returns that marketing teams need to succeed. Knexus will help marketers to understand and stay in-touch with how to optimise their page rankings, improve their site traffic as well as TOSAS (Time on Site after Search) ratings and drive up revenue via online sales channels. These insights will separate market leaders from the rest.” Continue reading
Now in its second year, the Reykjavik Internet Marketing Conference and Expo is only getting bigger – but with the huge breadth of renowned speakers on the schedule, it’s easy to see why.
The Reykjavik Internet Marketing Conference in 2008 was attended by more than 300 internet experts, including a crop of world class speakers and workshop managers. Attendees rated the event very highly in the online evaluation.
Reykjavik Internet Marketing Conference 2009 is to go ahead on the 20th March and is set to be even better than the last, with big names lined up from organisations including Google, Microsoft, IBM and Nordic eMarketing.
Google Search Evangelist Adam Lasnik is going to talk about search engines in a special session.
The Search Engines discussion will also include Mel Carson from Microsoft, Rand Fiskin, CEO of SEOmoz and Eugene Lomize from Yandex. The session will be moderated by Hjalmar Gislason from Iceland Telecom.
There are six other sessions during the day, called: Site Usability and Accessibility, Youth Marketing Online, social Marketing and Internet Technology, Online Reputation and PR, Case Studies and Success Stories and an interesting look at Websites: Do’s and Don’ts.
Dixon Jones from Receptional and Omni Marketing’s Shari Thurow will also offer a stimulating workshop session along with Anne Kennedy, one of the Managing Partners at Beyond Ink.
The Reykjavik Internet Marketing Conference & Expo is the brainchild of Iceland-based international communications companies Arvakur and Nordic eMarketing.
Nordic eMarketing is one of Northern Europe’s most recognised online marketing, SEO and PR companies; and Arvakur is a the publisher of Iceland’s most successful newspaper and news website, Morgunbladid.
Attendees at RIMC 2009 will be able to choose between two tracks: ‘the Business Track’ and ‘the Hands-on Workshop Track’.
To book a place at RIMC, or simply for more information, go to www.rimc.is/en
The unbeatable event for search engine marketing and optimization is scheduled to take place in New York between March 23-27.
Search Engine Strategies (SES) will be holding its massive annual conference and expo in New York this March with hundreds of exhibitors and experts coming together to discuss the latest in search marketing technology.
Search Engine Strategies is an important series of worldwide conference and expo events designed to inform attendees about search engine marketing (SEM), search engine optimization (SEO) and online advertising strategies and tactics.
Delegates at the upcoming New York event will have the chance to network with one of the largest gatherings of search engine marketing professionals, in addition to attending the most comprehensive SEM/SEO learning opportunity in the US.
The impressive roster of speakers includes renowned experts from a huge sphere of Internet marketing fields as well as sales representatives from major online players like Napster. Speakers include Amanda Watlington, Kristopher Jones and Cindy Krum. The event is organized and hosted by world-renowned search authority Kevin Ryan.
Many specialized sessions on search engine marketing will be offered, such as ‘Brand and Reputation Management‘. Guest speaker Kristjan M. Hauksson, Director of Nordic eMarketing, and his colleagues will discuss whether its wise to use competitors’ trademarks in online advertising, what to do if your competitors are using your trademarks, and how to quash untrue online rumors before they cause harm.
The Search Engine Strategies conference and expo is geared towards online marketers, business owners, executives, webmasters and SEM/SEO and general web technology professionals.
For further details on SES in New York, including a full program and list of speakers, visit: www.searchenginestrategies.com/newyork
For more information on Nordic eMarketing and its expertise in search marketing visit: www.nordicemarketing.com
WebCertain has announced that it will be holding its first International Search Summit outside of the UK. The next Summit, which is the only event to focus solely on international and multilingual search marketing, will be taking place in Oslo on 13th March, 2009 at the Radisson SAS Oslo Scandinavia Hotel.
The summit will cover a broad range of search topics such as SEO, CMS systems, tracking and onsite optimisation and the sessions will be delivered by speakers from a range of countries, who are all experts in their disciplines. Delegates will gain practical advice and useful hints about how to run successful international search marketing campaigns, and have the opportunity to ask questions and network with delegates and speakers alike.
The summit will be hosted by Andy Atkins-Krüger, WebCertain’s Managing Director and John Brenne, Manager of WebCertain’s Norway office. For the full programme, and to register for the event visit http://www.internationalsearchsummit.no/.
A range of respected international search marketers will be sharing their expertise at the event, including Kristjan Mar Hauksson od Nordic eMarketing and Jens Peter Nielsen of Dynamic Web.
WebCertain has already hosted two successful International Search Summits in London and a third London summit will take place on 14th May, 2009 at the British Library. The event featured an impressive line-up of experts from around the world who tackled some of the current ‘hot’ topics facing international search marketers.
About WebCertain
WebCertain offers the full range of synchronised search marketing services, in all the major web languages, including pay per click campaigns, organic SEO, online PR and web development.
In the organic search, pay-per-click and PR teams WebCertain employs specialists in all the major web languages who are also experts in local search engine behaviour.
The “world language hub” consists of a team of search specialists of many languages all working together on search engine optimisation and pay per click campaigns under one roof. WebCertain also has local partners for that extra local edge – a powerful combination.
Visit WebCertain at www.webcertain.com to find out more about the multilingual search marketing services.