Search Marketing Expo (SMX) returns to Stockholm

SMX Stockholm 2009Search engine marketing conference SMX returns to Stockholm on October 12-13; Early Bird rates available until September 11. 

September 2, 2009 – After last years success with more than 250 attendees, the leading search engine marketing conference, SMX, returns to Stockholm for the third time. The conference and exhibition will take place on October 12-13 in the City Conference Center (Folkets Hus) in Stockholm.  Continue reading

New International Keyword Research Service Launched By WebCertain

WebCertain logoWebCertain has launched a flexible and comprehensive keyword research service which will ensure the most relevant, appropriate and powerful keywords are provided – in every language required.

The service, which is available in 44 languages, has been developed for marketers specifically with international portfolios and the keyword research can be used for the full range of web marketing activities, from ad copy creation to naming URLs for landing pages to copywriting.

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Search Engine Marketing Journal editor to speak at WebCertain's International Search Summit

International Search SummitWebCertain has announced SEMJ.org’s Sean Golliher as the first speaker at its next International Search Summit.

Sean, founder and publisher of Search Engine Marketing Journal will be speaking at the British Library, London on 19th November about the New Developments in the Semantic Technology and the Semantic Web. Continue reading

WebCertain Announces Nielsen Online to Speak at its Second International Search Summit

Leading UK multilingual search agency, WebCertain, has announced another industry authority, Alex Burmaster of Nielsen Online, will speak at its International Search Summit in London in November on the subject of the European paid search landscape’.

European Internet Analyst Alex Burmaster is responsible for
identifying key trends from the Nielsen Online Internet research suite
and interpreting the impact these trends will have on society, both
from a commercial and sociological perspective. He speaks regularly at
conferences throughout Europe and will be able to provide an insight
into the ever-changing face of internet use.

The International Search Summit is the second to be hosted by
WebCertain and will take place on 20th November at the British Library,
London. The summits are the only events to focus specifically on
international and multilingual search marketing. Their purpose is to
address the issues that face online marketers when dealing with content
that crosses multiple countries, cultures and languages.

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Yandex to speak at International Search Summit

WebCertain has announced details of the November 2008 International Search Summit, the only event to focus specifically on international and multilingual search marketing.

The second International Search Summit will be held on 20 November at the British Library, London. Eugene Lomize, Head of Advertising Technology Group at Russia’s largest search engine Yandex will be outlining its range of advertising services for delegates at the Summit, as well as giving advice and tips on how to run successful campaigns in the Russian market.

The International Search Summit will teach delegates all they need to know about running international campaigns in multiple languages. Thought-leaders, industry analysts, consultants and practitioners will identify and discuss the latest challenges, insights, tools and techniques in international search marketing.

WebCertain’s Managing Director, Andy Atkins-Krüger, will chair the Summit. Andy is recognised as one of the UK’s foremost international search marketing experts and is an internationally renowned speaker on the subject. Andy will introduce a line up of presentations, case studies and panel debates.

Andy Atkins-Krüger says:

“I am delighted to welcome Eugene to the November event, our second in the International Search Summit series. The key to successful international marketing is understanding the marketplace from experienced people at the coal face. Eugene was the core developer for Yandex’s main advertising services and he is one of the foremost experts on the Russian market. This is a tremendous opportunity for marketers to benefit from his wealth of experience and knowledge as they consider their strategy for international success.”

The full programme will be announced shortly. See www.internationalsearchsummit.com for more details

Stockholm to host Search Marketing Expo

SMX StockholmThis year’s SMX Search Marketing Expo in Stockholm will take place on 23rd and 24th September at the Stockholm City Conference Centre, Folkets Hus.

The SMX Search Marketing Expo provides a huge range of lectures, seminars and networking opportunities for industry professionals who want to keep ahead in the rapidly changing world of search engine marketing.

Notable speakers this year include Nordic eMarketing’s Kristjan Mar Hauksson and Eniro’s Christer Pettersson, as well as a host of other expert online search marketers. Event speakers are carefully selected based on proven knowledge and experience that they can share with others. There is also a commitment not to include commercial pitches in presentations – a fact that keeps proceedings fresh and fast.

SMX expos are popular events that take place annually in a variety of places, including Seattle, London and Sao Paolo. The events provide a fun and stimulating environment for professionals to exchange knowledge and experience, to find and maintain useful contacts and even to keep an eye on the competition.

The Stockholm SMX Search Marketing Expo will be an invaluable experience for advertising budget holders, in-house search marketers, brand managers, paid search advertising planners and buyers, organic search optimisation specialists, and web technology professionals.

Workshops at the expo this year will include elements of personalised search techniques, keyword research tools, and link building; as well as targeting potential customer habits and preferences, and how to avoid exclusion by the search engines for ‘spam-like’ behaviour.

Those who want to explore the potential of SEO in the spheres of blogging and social networking will also find a great deal of interest at the SMX Search Marketing Expo.

This year SMX Stockholm has a special focus on Search Management and how to measure success. It is being run alongside the eMetrics Marketing Optimization Summit.

For more information or to register to attend the SMX Search Marketing Expo Stockholm, go to: www.searchmarketingexpo.com/stockholm

WebCertain Announces The UK’s First International Search Summit

Search Summit WebCertain today announced details of the International Search Summit, the first UK event to focus specifically on international and multilingual search.

Produced by multilingual search specialist WebCertain, the International Search Summit will give delegates the knowledge required to implement successful international search engine marketing campaigns in multiple languages. Thought-leaders, industry analysts, consultants and international marketers will identify and discuss the latest challenges, insights, tools and techniques in international search marketing.

The International Search Summit will be held on 22 May at the British Library, London. See www.internationalsearchsummit.com

Andy Atkins-Krüger who is recognised as one of the UK’s foremost international search marketing experts and is a well known international speaker on multilingual search will chair the summit, introducing a line up of presentations, case studies and panel debates. Speakers will include representatives from Microsoft and Xerox as well as leading international search experts including Barry Lloyd of MakeMeTop, Kristjan Mar Hauksson of Nordic eMarketing and Dixon Jones of Receptional.

Andy Atkins-Krüger says:

“It clear that search marketing is a fundamental part of any online business marketing plan, and many operators now have an understanding of how to achieve success in the UK using this effective marketing tool. As businesses look to expand into new lucrative global territories they will need to implement an international search marketing plan which targets markets through multilingual campaigns. The international market presents a number of new challenges for online marketers so, for the first time in the UK, we have produced a Summit which focuses entirely on international and multilingual search to help businesses marketing on a European and global scale.”

Contacts:

To register as an attendee visit www.internationalsearchsummit.com or contact: WebCertain on +44 1904 780 030.

Media Contact:

Jenny Simpson

NewsCertain

Tel: +44 (0) 1904 780030

Jenny.simpson@webcertain.com