New International Keyword Research Service Launched By WebCertain
WebCertain has launched a flexible and comprehensive keyword research service which will ensure the most relevant, appropriate and powerful keywords are provided - in every language required.
The service, which is available in 44 languages, has been developed for marketers specifically with international portfolios and the keyword research can be used for the full range of web marketing activities, from ad copy creation to naming URLs for landing pages to copywriting.
Brian Fetherstonhaugh, Chairman and CEO of OgilvyOne Worldwide, Announced as Keynote Speaker
London – 31 March 2009: Search Marketing Expo (SMX) London, the leading event for cutting-edge SEO and PPC tactics, today announced that Brian Fetherstonhaugh, Chairman and CEO of OgilyvyOne Worldwide, will be the keynote speaker at this year’s event.
As one of the World’s most influential marketing executives, Brian will open proceedings on day one of SMX London with a strategic view of how marketing is evolving and the critical role search must play. Brian’s dynamic keynote address, entitled “Search and the evolution of marketing”, will provide an insight into what will happen as the world goes digital in terms of how brands are built and how corporate cultures are created. Delegates will hear how marketing is changing, why consumers are adopting digital much faster than marketers and how to close the gap.
Matthew Finlay, Managing Director, Rising Media said:
“We are delighted to welcome Brian as our keynote speaker at this year’s SMX. Brian is one of the World’s most respected authorities in global marketing. His expertise and passion for search marketing and his success in using digital for brand building and developing cultures is well documented. Delegates will understand why Brian believes that search is “the single most profound change in marketing for over 25 years” and how to maximize the opportunities from digital marketing.”
The Search Marketing Expo (SMX) London takes place at the New Connaught Rooms, London 18-19 May. See www.smxlondon.com.
Programmed by world-renowned search authority Chris Sherman, Internet Marketers and web professionals from around Europe will learn how to grow their business and improve their ROI using cutting-edge techniques and industry best practices in search marketing.
To register go to: www.smxlondon.com or call + 44 7092 047095. Press registration contact: Jackie Bissell, jackie@flapjack.co.uk or call + 44 7710 512617. For sponsorship and exhibition information contact Nick Paul at Rising Media npaul@risingmedia.com
Full Agenda:
http://searchmarketingexpo.com/london/2009/agenda
About Search Marketing Expo and Third Door Media
Search Marketing Expo is produced by Third Door Media & Rising Media Ltd. Third Door Media's mission is to empower interactive and search marketing professionals by providing trusted content and community services they need to be successful. Third Door Media publishes web sites, and produces in-person events and webcasts. Each of the four brands - Search Engine Land, Search Marketing Expo, Search Marketing Now, and Sphinn - fosters continuing education, evolution and engagement for the search community.
About Rising Media
Rising Media Ltd is a professional event producer specialising in Internet-related events and currently produces the eMetrics Marketing Optimization Summits in San Jose, Washington DC, Toronto, London, Munich, Stockholm, Madrid, Mexico City and Sao Paulo, Predictive Analytics World in San Francisco and Boston and, with Third Door, SMX in London, Munich, Stockholm and Toronto.
Media Contact:
Jackie Bissell
PR Consultant
M: 07710 512617
E: jackie@flapjack.co.uk
Second London WebCertain International Search Summit success
WebCertain, the multilingual search agency, hosted its second International Search Summit at the British Library, London, which took place on Thursday 20th November.
The event featured an impressive line-up of experts from around the world who tackled some of the current 'hot' topics facing international marketers. Speakers included: Stephanie Kidder of Avid Technology; Alex Burmaster of Nielsen Online, Eugene Lomize of Yandex, Ed Pushman of Microsoft, Christer Pettersson of Eniro, Shari Thurow of Omni Marketing Interactive, Michael Beck of Divolution, Anne Kennedy of Beyond Ink and Andy Atkins-Krüger from hosts WebCertain.
“Our International Search Summit was once again a great success, with delegates attending from around the world. It proves that there is a growing need for international search marketers to gain a greater understanding in this specialised and fast-changing area," comments Andy Atkins-Kruger, Managing Director of WebCertain. "As the credit crunch continues to bite and European companies seek to explore overseas markets, we expect to see a continued growth in demand for international search expertise."
WebCertain will stage another summit in London next May which will focus on global social networking and also has plans to host Search Summit in other countries. To find out more, visit www.internationalsearchsummit.com
WebCertain is a dedicated multilingual search marketing agency offering the full range of search services in all the major web languages, including pay-per-click campaigns, organic SEO, online PR and web development.
For more information, visit www.internationalsearchsummit.com
Microsoft presents “Future of Search Marketing” at SMX London 2008
Search Marketing Expo, also known as SMX, recently announced that Microsoft will be delivering the opening Keynote session at the London event this year.
SMX is the leading global event for cutting-edge SEO and PPC tactics delivered by the finest talent in search marketing – and organised and hosted by renowned search marketing expert Chris Sherman, the Executive Editor of Search Engine Land.
Microsoft’s development leaders on both the paid and organic side of search, Nathan Buggia and Zhao Hui Tang, will lead a forward-thinking keynote conversation on the next big step in search innovation. The session, ‘Empowering Search Marketers: The Next Generation’, will outline Microsoft’s vision of the future of search marketing. The audience will share information on how Microsoft is breaking down barriers and building a powerful new set of tools that move beyond straightforward functionality.
“The past few years have seen the introduction of new features, offering richer search results, personalisation and other tools designed to empower searchers,” Chris Sherman says. “Search engines are now shifting focus, preparing new, highly sophisticated tools designed to take marketers to the next level, enabling them to fine-tune campaigns in ways not previously achievable. I am looking forward to discussing the issues and hearing more about Microsoft’s plans for the next generation of search marketing.”