A roadmap to Mobile Marketing success!

With cell phones used by over 3.1 billion people globally, 89% of major brands plan to market via mobile phones and in 2009 whilst 40% of major brands have already deployed text messaging campaigns.

In response to the emergence of mobile as a strategic marketing channel, Knexus Digital has expanded its “Mobile programme of content”, driving learning and insights for marketers on topics such as the importance of mobile strategy, how the iPhone has transformed mobile usage, mobile targeting and winning mobile web advertising opportunities for innovative brands! Continue reading

Knexus Digital unveils ‘Mobile Marketing’ insights

Knexus Digital, the digital marketing resource, has launched a Mobile programme to help marketers improve their mobile marketing performance. These insights are tailored to give professionals market intelligence from a strategy and planning perspective, end-to-end campaign management and mobile media optimisation.

The Knexus 2009 programme equips marketers with unique know-how to accelerate the efficiency of their marketing teams and optimize mobile marketing strategy. Knexus Digital’s ‘Mobile Marketing’ expert Jide Sobo’s (Ansible) insights can be accessed live online, on demand via video or downloadable podcasts.

Ashmi Ahluwalia, Knexus Digital Product Manager commented, “Mobile marketing is one of the fastest-growing marketing channels. Knexus Digital provides 24/7 insights on mobile messaging, result-driven mobile campaigns and mobile strategy designed to ensure marketing success for our customers. Our premium content is tailored to deliver more in less time and give marketing teams the knowledge needed to lead in a competitive marketplace.” Continue reading