Tag Archives: marketing

Superbrands To Honour UAE’s Strongest Brands

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The world’s independent arbiter of branding to announce ‘Brand of the Year’ at the Superbrands tribute event

Dubai, United Arab Emirates, June 25 2009: Superbrands, the independent authority and arbiter of branding, today announced that they will be hosting a tribute event to honour the UAE’s strongest brands for their achievements and excellence in branding at the Intercontinental Hotel in Dubai Festival City. The event, which will be held on June 28th, 2009, will also see the unveiling of the 5th Edition of the Superbrands book as well as the announcement of the much anticipated ‘Brand of The Year’. Continue reading →

Major Shortfall for marketing success in the 21st century

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01 June 2009 – London- Knexus Digital’s in-house research has found that companies are facing a major shortfall in their marketing capabilities that could cost them hundreds or billions of dollars of lost sales to better prepared competitors.

In a market place characterized by fragmenting audiences, rapid technology innovation and empowered digital consumers, the majority of marketing organizations have a fundamental shortfall in appropriate digital skills & competencies.

Graeme Foux, CEO of Knexus said, “They’re also ill equipped to track and respond to changing market conditions. Creating a marketing strategy was once an annual occurrence. Today, companies must constantly reassess and refine their strategy in response to changing market conditions. To achieve this ‘marketing agility’, brands will have to think beyond their traditional agency relationships, investing in trusted resources that can highlight market changes.”

Knexus Digital provides the online tools and resource, necessary for marketing teams to maximize their performance for a successful digital marketing strategy. It combines the latest digital marketing content from more than 32 leading industry experts, together with powerful networking tools for users to collaborate with peers and colleagues.

“According to our customers, Knexus Digital is recognized as an essential digital marketing resource which helps them to constantly track and adapt to an ever-changing marketplace. The success of Knexus Digital is due to continuous, innovative development of our products and a user experience that is second to none”, said Brook Minto, Knexus Account Manager.

For more information about Knexus Digital, please contact Sherlyn Lee at +44 (0) 845 838 5316 or sherlyn.lee@knexusgroup.com

About Knexus Digital
Knexus Digital is the leading online tool and resource to maximise marketing teams performance and deliver digital marketing success. In essence, Knexus Digital helps marketing teams acquire new skills and insights to adapt to a fast-changing marketplace. In the face of global competition and shrinking marketing budgets, we provide digital marketing solutions in quick, easy and cost-effective ways.

Knexus Media Inquiries
Sherlyn Lee
Marketing Manager, Knexus Ltd
t. +44 (0) 845 838 5316
e.sherlyn.lee@knexusgroup.com

Blue2media Offers Budget Bluetooth Proximity Marketing Solution.

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Bluetooth proximity marketing via Blue2media is growing around the world. Blue2media is now offering a budget solution version that allows business around the world to advertise their products/services 24/7 for a one off low cost payment.
FOR IMMEDIATE RELEASE
– May 15, 200 – Blue2media is budget Bluetooth proximity marketing package that offers a simple Plug and Play system. It is a complete hardware and software solution – it requires a PC with windows operating system. Blue2media offers a long range Bluetooth transmitter and software package that carries an unbeatably low price tag.

The low price tag of the package means the even small business’s with a low budget can now have a complete Bluetooth proximity marketing solution. The budget solution package of Blue2media is available now worldwide.

For more information, visit: http://blue2media.co.uk

Affiliate Marketing: Merchant best practices unveiled!

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Knexus Digital, the essential digital marketing resource, has teamed up with Neil Robbins at Silverbean to provide insights on best practice performance-based management of the affiliate channel!

“Understanding the way affiliates function can transform the way marketers perceive this all-important marketing channel! We’re excited to work with Knexus Digital to provide strategic intelligence to digital marketers”, said Neil.

Ashmi Ahluwalia, Knexus Digital Product Manager said, “B2C marketers are very focused today on increasing online sales and building an online brand online. Affiliate programs are often integral to this effort but are becoming more complex and challenging. So we’re very pleased to be delivering quality, actionable ideas and insights that will help Knexus Digital customers improve their Affiliate performance.”

Knexus Digital users can preview the insights live on 27th May 2009 (15.00 GMT ). Neil Robbins will discuss:

• What turns affiliates off
• How to disenfranchise affiliates
• How to manage problems after they have been created
• What are the main mistakes made by merchants

First time users of Knexus Digital can sign up for this complimentary live webcast at www.knexusgroup.com/view/893/complimentary/087229

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About Knexus Digital
Knexus Digital, the essential digital marketing resource, delivers latest insights and market intelligence to leading global brands. We combine exclusive digital marketing content from leading experts with innovative productivity tools to drive success.

In essence, Knexus Digital helps marketing teams acquire new skills and insights to adapt to a fast-changing marketplace. In the face of global competition and shrinking marketing budgets, we provide digital marketing solutions in quick, easy and cost-effective ways.

About Silverbean
Formed in 2002 Silverbean is a digital marketing agency working with clients all over the UK who want to increase the number of sales their websites generate. Though we have a portfolio of specialist services affiliate marketing remains central to our offering with our highly experienced team managing affiliate programs for nearly seven years.

Knexus Media Inquiries
Sherlyn Lee
Marketing Manager, Knexus Ltd
t. +44 (0) 845 838 5316
e.sherlyn.lee@knexusgroup.com

Silverbean Enquiries
If you have an interest in developing an affiliate marketing program for your business or you believe you could benefit from a strategic review of your current affiliate marketing activities please contact Neil Robbins on 0191 406 1200.

ad: tech Paris: Graeme Foux on Best Practices in Brand Engagement

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7 May 2009 – London – Graeme Foux, founder and CEO of Knexus, provided compelling insights on brand engagement on the web at ad:tech Paris 2009. Alongside Xavier Hesse, Global Sourcing Media Director of Cadbury, the discussion focused on some key trends and best practices in online brands representation.

‘Cadbury have done some great work in the social media space such as their Wispa campaign, so it was a pleasure to be invited to share the platform with them at Adtech and talk about best practices in brand engagement on the web.’’ said Graeme.

He focused on 5 key messages that successful brands should incorporate in the online environment:

- Successful brands understand the new mindset required on the web in terms of pull rather than push marketing, and how to marry this with the new tools
- Focus on building trust and engagement, not just reach and frequency;
- Don’t try to boil the ocean with reaching all your target audience on the net – aim for the influencers
- Beware of only creating buzz and making noise – conversations create much greater value
- People talk through brands not about brands

For more information about Graeme’s content, please email sherlyn.lee@knexusgroup.com.

ABOUT KNEXUS DIGITAL
Knexus Digital, the essential digital marketing resource, delivers latest insights and market intelligence to leading global brands. We combine exclusive digital marketing content from leading experts with innovative productivity tools to drive success.

In essence, Knexus Digital helps marketing teams acquire new skills and insights to adapt to a fast-changing marketplace. In the face of global competition and shrinking marketing budgets, we provide digital marketing solutions in quick, easy and cost-effective ways.

ABOUT GRAEME FOUX
Graeme Foux is founder & CEO at Knexus, a media tech company based in London.

Graeme has worked in digital marketing for the past 16 years, both in Europe and the U.S. He is a successful entrepreneur, having built and sold one of the pioneering internet consulting businesses of the 1990’s. He founded Knexus in 2002 to focus on B2B social media, and is responsible for leading growth in both its Knexus Digital and Knexus Tech divisions.

MEDIA INQUIRIES
Sherlyn Lee
Marketing Manager, Knexus Ltd
t. +44 (0) 845 838 5316
e. sherlyn.lee@knexusgroup.com
www.knexusgroup.com

Knexus Digital and Magus Unite to Launch ‘Semantic Web’ Live Insights for Marketers

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April 22 – London – Knexus Digital, the essential digital marketing resource, has teamed up with Simon Lande, CEO at Magus (the leader in website compliance monitoring), to develop insights on how the Semantic Web can help digital marketers to control their content online.

“The Semantic Web has huge potential for helping marketers to organise streams of information found on the web into actionable intelligence. We’re excited to work with Knexus Digital to help educate the marketers,” said Simon Lande.

Ashmi Ahluwalia, Knexus Digital Product Manager said, “The Semantic Web is a new technology that our users want to learn about. We’re very pleased to harness these insights, together with our content expert, Simon to deliver quality, actionable ideas and insights for Knexus Digital customers.”

Knexus Digital users can review the insights and talk live online to content expert Simon Lande on 19th May 2009 (15.00 GMT+1). He’ll discuss:

- What is the Semantic Web
- What is the current status of commercial services
- How can it be exploited by digital markets

First time users of Knexus Digital can sign up for this complimentary live webcast at www.knexusgroup.com/view/893/complimentary/087229 Continue reading →

'It's Sociology, Not Technology!' – Live Insights at Knexus Digital

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April 8, 2009 – London – Knexus Digital, the essential digital marketing resource, will host live insights from social media industry expert Linda Zimmer (Marcom Interactive), on common mistakes that marketers make in their social media strategy. The content includes:

- Why specific social media technologies are inadequate measures of social media success
- The importance of focusing on online audience behaviour
- Inculcating successful social media strategy
- Understanding 8 types of audience behaviours and integrating these in social media strategy
- Six trends for social media initiatives

Webcast access is available on a complimentary basis for first time users of Knexus Digital. Marketers looking for the best insights and intelligence on Social Media can sign up at www.knexusgroup.com/view/733/complimentary/846252

About Knexus Digital
Knexus Digital, the essential digital marketing resource, delivers latest insights and market intelligence to leading global brands. We combine exclusive digital marketing content from leading experts with innovative productivity tools to drive success.

Our rich programme of 450 + latest digital marketing topics is delivered by 25 leading experts to suit the flexible needs of our customers – ranging from 10 minute expert insights online to 120 minute offline networking opportunities. Coupled with this, our powerful tools provide effective networking & collaboration, blogging and reporting capabilities.

In essence, Knexus Digital helps marketing teams acquire new skills and insights to adapt to a fast-changing marketplace. In the face of global competition and shrinking marketing budgets, we provide digital marketing solutions in quick, easy and cost-effective ways.

Media Inquiries
Sherlyn Lee
Marketing Manager, Knexus Ltd
t. +44 (0) 845 838 5316
e. sherlyn.lee@knexusgroup.com

Leading companies save millions moving marketing learning & intelligence online

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Companies that shift from traditional to online reduce their operating costs by 65%!

April 7 – London – Knexus’ new research shows that global 2000 companies would save an average $800k (£555k) by switching from traditional marketing expenditure on conferences and training to more flexible online solutions. When travel costs are taken into account, the saving mushrooms to an eye popping $10.5m pa (£7.3m) per company*.

Knexus was able to compare this level of spend with its own Knexus Digital solution, which provides extensive online, in-depth content from leading experts, addressing latest digital marketing topics, plus online networking and collaboration tools to help marketing teams operate more effectively. Comparing the current costs with an average spend per user on Knexus Digital of $933 (£648), Knexus has found that a company that shifts from traditional methods of accessing new learning, market intelligence and ideas to an online solution can reduce their operating costs by as much as 65% or $1,845 (£1,279) per marketer.

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*Knexus research indicates that global 2000 companies spend an average $6.15m pa. (£4.27m) on training and conferences for their marketing teams (equivalent to $1,075 (£746) per person). However, this excludes associated travel and accommodation costs of $9.73m pa. (£6.75m) per company, bringing the total annual spend to $15.88m (£11.03m).

To find out more about this, please contact sherlyn.lee@knexusgroup.com

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About Knexus Digital
Knexus Digital, the essential digital marketing resource, delivers latest insights and market intelligence to leading global brands. We combine exclusive digital marketing content from leading experts with innovative productivity tools to drive success.

Our rich programme of 450 + latest digital marketing topics is delivered by 25 leading experts to suit the flexible needs of our customers – ranging from 10 minute expert insights online to 120 minute offline networking opportunities. Coupled with this, our powerful tools provide effective networking & collaboration, blogging and reporting capabilities.

In essence, Knexus Digital helps marketing teams acquire new skills and insights to adapt to a fast-changing marketplace. In the face of global competition and shrinking marketing budgets, we provide digital marketing solutions in quick, easy and cost-effective ways.

Media Inquiries
Sherlyn Lee
Marketing Manager, Knexus Ltd
t. +44 (0) 845 838 5316
e. sherlyn.lee@knexusgroup.com

Successful ‘Digitalconnect’ launch at Knexus: The Economics of Digital Marketing

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Knexus Digital held ‘Digitalconnect’, a networking lunch for senior marketers last week. This exclusive networking event addressed ‘The Economics of Digital Marketing’, bringing together an invited audience of 35 senior-level marketers from leading brands including AOL, B&Q, Dell, Cineworld, Diageo, Harvey Nichols, Lloyds,Nokia, Syngenta and Shell.

Knexus Digital experts Eliza Dashwood (Ambergreen), Justin Rees (Leadpoint), Andrew Hood (Lynchpin) and Dusan Hamlin (Inside Mobile) provided compelling insights in 15 minute, rapid-fire sessions covering the economics of search, lead generation, mobile and analytics. Participating marketers described the insights as ‘invaluable’ and format ‘fast, frank and friendly’. As the Marketing Director of a leading FMCG company said, ‘Digitalconnect gave me some really quality conversations. I’ve come back with a fresh perspective on how to extract more value from my marketing spend and improve the digital marketing performance of my team!’

To find out more about Knexus Digital, please contact Sherlyn Lee at sherlyn.lee@knexusgroup.com.

About Knexus Digital

Knexus Digital, the digital marketing resource to connect, learn and grow, is a sub division of Knexus. We provide digital marketing learning, intelligence and networking opportunities to the world’s leading brands.

Knexus Digital customers get quick, flexible access to the latest digital marketing learning and ideas from leading industry experts, tailored to their needs.

Media Inquiries
Sherlyn Lee
Marketing Manager, Knexus Ltd
t. +44 (0) 845 838 5316
e. sherlyn.lee@knexusgroup.com
www.knexusgroup.com

Lead Generation and Performance – sample video available NOW!

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01 April – London – The latest video on Lead Generation and performance-based marketing from Knexus Digital is now available. The video features expert insights from industry expert Justin Rees (Leadpoint). Interesting topics covered include lead generation and the economy, measurement-metrics for nurturing leads as well as key trends that marketers should be critically aware of!

Commenting on the video, Ashmi Ahluwalia (Knexus Digital Product Manager) said “Justin (Rees) provides really insightful ideas that will quickly help marketers deliver quality online leads’.

Click here and view the sample- http://www.knexusgroup.com/view/693/Lead-Generation-the-most-effective-performance-based-marketing-channel.

If you’d like to get more compelling digital marketing insights and ideas on Lead Generation, contact Sherlyn at sherlyn.lee@knexusgroup.com and we’ll look at how we can help you!

About Knexus Digital
Knexus Digital, the essential digital marketing resource, delivers latest insights and market intelligence to leading global brands. We combine exclusive digital marketing content from leading experts with innovative productivity tools to drive success.

Our rich programme of 450 + latest digital marketing topics is delivered by 25 leading experts to suit the flexible needs of our customers – ranging from 10 minute expert insights online to 120 minute offline networking opportunities. Coupled with this, our powerful tools provide effective networking & collaboration, blogging and reporting capabilities.

In essence, Knexus Digital helps marketing teams acquire new skills and insights to adapt to a fast-changing marketplace. In the face of global competition and shrinking marketing budgets, we provide digital marketing solutions in quick, easy and cost-effective ways.

Media Inquiries
Sherlyn Lee
Marketing Manager, Knexus Ltd
t. +44 (0) 845 838 5316
e. sherlyn.lee@knexusgroup.com