A roadmap to Mobile Marketing success!
With cell phones used by over 3.1 billion people globally, 89% of major brands plan to market via mobile phones and in 2009 whilst 40% of major brands have already deployed text messaging campaigns.
In response to the emergence of mobile as a strategic marketing channel, Knexus Digital has expanded its “Mobile programme of content”, driving learning and insights for marketers on topics such as the importance of mobile strategy, how the iPhone has transformed mobile usage, mobile targeting and winning mobile web advertising opportunities for innovative brands! Knexus Digital’s content features the newest brand cases studies, latest insights and market intelligence, plus great ideas for mobile success, all from leading industry experts Dusan Hamlin, Russell Buckley and Jide Sobo. The content is available On Demand via video, downloadable podcasts and PDFs.
Internet Marketing tips and more at the 4th UK International Search Summit
Search experts from around the world will be coming together in London on 19 November 2009 to discuss the latest developments in internet marketing. The International Search Summit will be held in the British Library in London. This summit is the fourth UK based International Search Summit to take place. There is even a discount price for a limited time.
The price will be only GBP 250 until 31 August. The full price is GBP 495, which means the discounted price is at 50% until 31 August to attend this very informative internet marketing conference.
Internet marketing experts essential for business success
Many people tend to forget the importance of internet marketing and search engine optimization. At the same time, a company needs to have exquisite skills to market a product, organization, or business. Nordic eMarketing specializes in just that and produces exceptional results to clients and customers all over the world.
Nordic eMarketing is a Scandinavian, UK and US based internet marketing and online public relations company that provides services to organizations around the world.
Brand focus: The growth of Digital Centres of Excellence!
A survey conducted by Knexus Digital has identified an emerging trend of major brands investing in digital centres of excellence or similar initiatives.
The findings suggest that leading companies have recognized significant challenges ahead in creating the right marketing team capabilities to deliver digital success. Specifically, the digital centres of excellence are targeting support to up-skill marketing teams in digital, as well as provide more flexible methods to gather insight and collaborate in response to changing market conditions.
Big hopes for investments in Big emerging nations
Pran Tiku, founder and principal of Peak Financial Management Inc., whose firm has approximately $250 million in total assets under management and 200 clients with assets that range from about $1 million to $55 million, believes that emerging markets of Brazil, Russia, India, China, Mexico and South Korea, known as BRIC countries will grow out of the current recession, much more so than developed markets.
Tiku has a strong view that investing in these countries is currently a very good option. He highlights numbers for the last several months that show emerging markets are flying up: China’s 48 percent up, India’s 87 percent, Russia has increased 108 percent and Brazil 60 percent.
Content. Content. Content! Media-rich is the way to go!
Media rich content is becoming increasingly important, and guess what, digital content needs to be in innovative formats –(such as videos and podcasts) as companies seek to improve B2B and B2C interactions!
For marketers looking to get up to speed with the latest digital insights via interactive content and dynamic formats to improve their capabilities on the job, Knexus Digital is just the resource. With 750 online titles in 12 + digital marketing categories like Online Advertising, Social Media, Customer Experience and Search, Knexus Digital’s market-leading insights are time-saving and cost effective!
WORLD BOXING COUNCIL APPOINT GMFCO
Scottish-based marketing and events agency, GMFCo, have won a 3-way pitch against 2 London based agencies and have been appointed by The World Boxing Council (WBC) for The Night of Champions which will take place in Cardiff next August.
The WBC Night of Champions is an event to showcase the best boxing in the last four years and will give awards to the greatest boxing champions of all time. It is an established, high profile and commercially successful show which will be broadcast on television worldwide, gaining exposure for the sport, the legacy of the champions and the host location. The event will also give an informing narrative to a wider population of the best aspects of the sport reinforcing these to a worldwide audience.
SEO Services – New online Glossary released by UK SEO Company
Gloucester, UK, July 2, 2009 – A UK SEO Company has announced the online publication of an industry glossary to assist people interested learning more about SEO (Search Engine Optimisation). More than a dictionary, it explains the meanings of terms such as back links, clickthrough rate, outbound links, keyword and Web2.0. The comprehensive SEO glossary provides over 280 definitions.
"We wanted this glossary to be useful to both the novice users and experienced SEO professionals," said Steven Cossins, Director of Business Development. "In the field of SEO there is always more to learn. As an SEO market leader we feel it is vital to keep updating our glossary as this dynamic industry is constantly evolving. It is a good starting point for people to strengthen their knowledge and learn more about us as an SEO company and our SEO services."
Virtual Assistants – The Key to Successful Book Marketing and Promotions
Finally, the answer self-publishers and published authors have been looking for to compete in the overwhelming and often oversaturated book publishing industry. They have found the solution for getting the same exposure and media coverage as those authors who are fortunate enough to work with top marketing consultants. They have found the one true answer in getting their book the recognition it deserves. Meet the Virtual Assistant!
Virtual Assistants (VAs) are highly skilled professionals who take the time to excel in their given field. They provide extensive marketing solutions, creative and innovative advertising campaigns, administrative support, proofing and editing capabilities, and other specialized services for entrepreneurs, small businesses, authors, and others who want to bring their business to a new level, or market their books for greater results. VAs work globally, taking full advantage of all the connections of the online book networks, online publishing listserves, and other media outlets that are available to all who know where to find them. They utilize all their expert talents and superb writing abilities for book marketing and promotions, thereby helping entrepreneurs and authors achieve the success they deserve.
How do I ensure Facebook and Twitter deliver me revenue?
Social media has been rated as the third highest lead generation tool for businesses online! Well-known social media utility Facebook is thronged by 120 million users and a single Twitter profile is valued for up to a billion pounds.
Knexus Digital has launched a ‘Social Media’ programme of content to help marketers deliver measurable benefits by optimizing their use of social media tools like Facebook and Twitter! This content will deliver the latest insights and market intelligence on the importance of building a consistent social media strategy for brands.