Ericsson’s Director of Media Solutions to speak at the Internet Marketing Conference RIMC 2010 in Reykjavik

Allen McCaskill, Senior Director of Media for Ericsson Worldwide and also Head of UK TV and Media Practice, has over twenty years experience in leading commercial digital developments and will be a keynote speaker at the forthcoming Reykjavik Internet Marketing Conference, taking place in March 2010.

Allen McCaskill is a senior consultancy expert with commercial acumen from proposition development to successful delivery, predominately from within the broadcast, media, mobile and internet sectors. He also has strong business development, account and commercial management experience underpinned with more than a decade of managing large multi-disciplined teams including sales, accounts, software developers, information architects, marketing and PR.