Iceland tourism campaign inspires and helps country recover
The Iceland tourism campaign, Inspired by Iceland was launched in June 2010 after visitor numbers dropped significantly due to the Eyjafjallajokull volcanic eruption.
In order to combat negative press and encourage people to visit Iceland again, the campaign has organised many events across the country, showcasing Iceland’s culture and natural beauty, as well as allowing individuals to share their stories and memories.
Inspired By Iceland campaign creates unique online event
At roughly 1400 GMT yesterday, the residents of Iceland, Trade Council of Iceland, Tourist Board of Iceland and various other travel companies, such as Icelandair, logged on for an hour in support of the new Inspired By Iceland online campaign.
Inspired By Iceland is intended to help boost Iceland tourism in time for the summer months since the disruptions caused by the Eyjafjallajokull volcano. Visitor numbers to Iceland have dropped remarkably, due to the misunderstood image that travelers have of the current situation in Iceland. The event today was to help make people aware that the safety, the infrastructure and the beauty of the country is still intact.