Ericsson’s Director of Media Solutions to speak at the Internet Marketing Conference RIMC 2010 in Reykjavik
Allen McCaskill, Senior Director of Media for Ericsson Worldwide and also Head of UK TV and Media Practice, has over twenty years experience in leading commercial digital developments and will be a keynote speaker at the forthcoming Reykjavik Internet Marketing Conference, taking place in March 2010.
Allen McCaskill is a senior consultancy expert with commercial acumen from proposition development to successful delivery, predominately from within the broadcast, media, mobile and internet sectors. He also has strong business development, account and commercial management experience underpinned with more than a decade of managing large multi-disciplined teams including sales, accounts, software developers, information architects, marketing and PR.
Digital marketing roundtable debates Google’s move towards a desktop offering
The recent Digital Marketing Conversations podcast, hosted by Knexus’ Graeme Foux, examines the impact of the latest Google phone, the HTC Hero, and the company’s move towards its own desktop operating system, which was recently announced through its corporate blog.
The panel which includes Niall O’Malley, group account director of immediate future, Justin Rees from Leadpoint and Dusan Hamlin from Inside Mobile, debate the change in Google’s approach to transparency from a marketer’s perspective. In particular, a new theory is discussed about the possibility that Google will launch a third operating system in the near future following on from its mobile and desktop offerings.
Gap closing between paid for and free analytics tools
The human touch is still the answer when it comes to understanding online behaviour and shaping digital strategy, a survey of 800 UK businesses has revealed.
Econsultancy in partnership with Lynchpin has published the results of their second annual survey of the UK analytics sector.
FatCow Works with Google to Integrate Google Services for Websites into Hosting Control Panel
FatCow Web Hosting is one of first hosts to integrate Google Services for Websites™ into a hosting control panel, allowing single sign-on access to Google tools from one location.
Burlington, MA (PRWEB) June 18, 2009 -- FatCow , a leader in Web hosting services for individuals and small businesses, worked with Google to become the first Web hosting company to implement the Google Services for Websites console that customers access directly from the hosting control panel. The goal of Google Services for Websites is to enable customers to maximize the potential of their Web site and provide easy access to expanded services such as Webmaster Tools™, AdSense™ and Custom Search™.
How do I get my Google Page rankings up? Help!
19 May 2009 – London - Did you know?
- 73% of all online transactions begin with search engines.
- 85% of users only look at the first page of results.
- 500 million searches are completed each day.
According to the Office of National Statistics in 2008 UK businesses sold £130.4bn of products and services online and bought £102.5bn of products and services online.
Knexus Digital, the essential digital marketing resource, has teamed up with Grant Whiteside of Ambergreen (technical director at one of the UK’s leading search marketing agencies), to provide insights into how these numbers can spell success for you –by optimising SEO strategy to effectively target the right consumers!
Ashmi Ahluwalia, Product Manager at Knexus Digital said, “81% of internet users use search engines to find websites and the importance of search in the online marketing mix is an uncontested fact. Additionally, understanding search strategy is a compelling means of targeting the right consumers keeping in mind the amount of time web -users spend on Google. Ultimately, measurability of conversions (essential aspects of Search) can help marketers account for their ROI.”
To understand how Knexus Digital can help you get compelling insights on Search (http://www.knexusgroup.com/modules/search) or other areas of the digital marketing mix, email ashmi.ahluwalia@knexusgroup.com
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About Knexus Digital
Knexus Digital, the essential digital marketing resource, delivers latest insights and market intelligence to leading global brands. We combine exclusive digital marketing content from leading experts with innovative productivity tools to drive success.
In essence, Knexus Digital helps marketing teams acquire new skills and insights to adapt to a fast-changing marketplace. In the face of global competition and shrinking marketing budgets, we provide digital marketing solutions in quick, easy and cost-effective ways.
Knexus Media Inquiries
Sherlyn Lee
Marketing Manager, Knexus Ltd
t. +44 (0) 845 838 5316
e.sherlyn.lee@knexusgroup.com
Scandinavia’s leading internet marketing conference draws closer
Scandinavia’s leading internet marketing conference and expo to take place in Reykjavik, Iceland this week, on 20th March.
The conference has secured over 15 high profile industry experts from companies including NIKE, Nordic eMerketing, BBC, Google, Microsoft, IBM, Augure, eNewsWire, Yandex, WebCertain, Receptional, SEOmoz, NFL, BeyondINK, Omni Marketing Interactive and more.
The conferences Keynote Speaker is Rand Fiskin, CEO of SEOmoz and world renowned authority on internet marketing. His topic will be the challenges facing marketers in a modern multi-channel environment.
Other topics include such interesting material as Online Youth Marketing, Online Corporate communications and ePR, Client Agency Relationship, Social Marketing and Engagement and Challenges Facing Traditional Media, among others.
The importance of the internet as a communications tool is being tested like never before – and it emerges again and again that companies systematically using the internet to get their message across are the ones standing fast in the storm.
It is, for example, increasingly essential for companies to use the net to protect and strengthen their reputations and trademarks.
Guests of the Reykjavik Internet Marketing Conference will have a unique opportunity to combine a trip to this wonderful island in the north and experience a unique twist of raw nature and a unique and pervasive culture – not forgetting the nation’s renowned hospitality and openness.
The natural and cultural surroundings will be a pleasant addition to the high quality of the topics and speakers attending the conference this year.
For more information about the conference, go to www.rimc.is/en/