Today, great interest can be seen across various industries to promote eco-friendly products and services. Though ‘going green’ is used as a fancy term by many, not everyone is 100% committed to this goal. Green companies face a lot of challenges in competing with other well established non-eco products and brands that flood the existing local and international markets.
One of the cheaper and most effective marketing solutions is online promotion. There are many websites on the internet which can promote eco-friendly companies and their green products or services, but they are not build and dedicated just to this cause. Most of these ‘eco related’ websites simply sell advertising space but offer nothing in terms of real business connections based on the environmental factor. Continue reading
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