A host of international and Icelandic speakers will be addressing the Reykjavik Internet Marketing Conference and Expo (RIMC 2008) to be held on February 8th in Reykjavik, Iceland.
International and Icelandic experts in online media and marketing will be speaking at the conference, with Icelandic Minister of Commerce Björgvin Sigurdarson delivering the keynote speech.
This year’s RIMC will be held on the tenth anniversary of the founding of mbl.is – the online edition of the Icelandic national paper, Morgunbladid. Olafur Nielsen, expert from Morgunbladid’s Internet department, will explain how the online publication has reaped the benefits of using the web analytics software, IndexTools.
Other conference speakers include Mel Carson, the head of AdCenter Microsoft, who will speak on how best to use Pay Per Click, and Dennis Mortensen, COO of IndexTools, who will discuss web analytics and its important role in measuring website success.