To date, it hasn’t been easy for Nordic entrepreneurs to gain access into foreign markets and investments. Nordic Innovation aims to help the region’s businesses through Nordic cooperation, and has been attracting interest in its international initiatives.
“The internationalisation of startups provides great added value for the Nordic countries,” says Roger Bjørgan, managing director of Nordic Innovation.
Nordic Innovation House in Silicon Valley and the Nordic Innovation Incubator in the United Arab Emirates are two exemplary endeavours supported by Nordic Innovation, assisting Nordic startups looking to expand outside of their local market.
The Nordic Innovation House (NIH) in Silicon Valley – co-funded by Nordic Innovation and operated by national agencies – has attracted interest from investors and companies, both domestically and in the U.S. NIH is a resilient example of Nordic cooperation on an International scale.
In response to the demand from Nordic startups requiring support and knowledge in accessing the complex Middle Eastern market, the Nordic Innovation Incubator in the United Arab Emirates is in the beginning stages.
Mr. Bjørgan is invigorated by the international successes, and is hopeful for future locations: “Nordic Innovation regularly gets contacted about the possibility of launching a Nordic presence to help startups and SMEs in more locations. With limited resources, however, it’s clear that not all of these ideas can materialise and there will not be a ‘Nordic Innovation House’ in every hotspot, but it’s also clear that organised Nordic assistance is in demand in these places and that internationalisation of startups provides great added value for the Nordic countries”.
This was recently apparent in New York when a Nordic delegation had the honour of ringing the closing bell of the Nasdaq Stock Market:
“Our international activities provide new and better opportunities for communicating the added value of Nordic cooperation by building on local strongholds that attract the companies to these locations in the first place,” says director of communication at Nordic Innovation, Bárdur Örn Gunnarsson.
Inspired by the success of the Nordic Innovation House in Silicon Valley and the interest it is generating, various national institutions based in New York City are working towards forming a similar working relationship. The lighthouse projects lead by Nordic Innovation could provide content to these activities, whether this eventually results in a physical presence or not.
Bardur Orn Gunnarsson
Director of Communications
Stensberggata 25 | NO-0170 Oslo