Pedal-Pedal is likely to be the most female friendly online cycling accessories retailer in the UK

Pedal-Pedal, the newly launched on-line and ‘on-the phone’ specialist cycling accessories retailer, reports that over 40% of its business is now coming from female customers. This contrasts with typical ratios of around 10% according to competitors. was launched in November 2012 after extensive research, which showed that there was a need to provide a greater level of customer service than is currently on offer, and that many regular cyclists were underserved by established online cycling retailers.

“We recognized that with the dramatic rise in cycling popularity, many cyclists were ignored by the traditional approach of some online cycling retailers. We wanted to provide outstanding service, really help our customers, and wanted to speak to them. So we combined a great website with friendly telephone service. What we are now seeing is a phenomenal take up from both female and other cyclists who want easy access to great advice and service, in a much more approachable way” said Tim Wort Founder of Pedal-Pedal.

The store is designed to be welcoming and accessible, easy to use with clear and helpful product descriptions, combined with customized photography and helpful on page search. This is making the site extremely popular, and of course friendly help is just a phone call away. Pedal Pedal’s unique approach seems to be finding its mark.

“We are passionate about building an online business that is as approachable as the best local shops, where it is easy to find great products and easy to select those that are right for you, whether you’re new to cycling, been cycling for 50 years, female or male.” added Tim Wort.

The founders recognized that customer service is the key benchmark for visitors to the site. Within two months, Pedal-Pedal has already achieved a top 6 position, with a customer service rating of 94%, amongst UK bike accessory providers, as ranked by leading independent review site Trustpilot.

“What a pleasure to find a company who are keen to serve customers. Congratulations, I wish there were more companies around like yours willing to offer advice, help and a non patronising attitude.” – Ruth. (Ruth is a confirmed customer of

Pedal-Pedal is an online and telephone based retailer that provides high quality cycling accessories for people who love to ride bikes.

For further information, please contact:

Tim Wort, Founder, Pedal-Pedal 0203 176 5313 – (Mon to Fri, 9am to 6pm), mobile number – 07790908264.

Notes to editors

1. Pedal-Pedal is a newly launched on-line and telephone based cycling accessories retailer. The business is focussed on providing great cycling accessories and outstanding customer service. Pedal-Pedal was launched at the end of 2012, by Tim Wort and Simon

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