Gilroy, the home of B2B creative marketing communications, today announced that it has won a five-way pitch to support Rolls-Royce. Gilroy will work with the global brand to produce a flagship employee and key stakeholder publication.
The agreement will see Gilroy produce a bi-monthly publication for the global Rolls-Royce workforce. The magazine will be visually impressive, taking advantage of the latest creative techniques and technologies. It will highlight the latest news, goals, aspirations and achievements from across the company.
Rolls-Royce’s internal audience is extremely loyal. The publication will harness this good feeling in a way that is beneficial to the business. The magazine will be engaging and relevant for all employees, regardless of region, job function or sector.
Discussing the announcement, Matt Neal, Managing Director of Gilroy said: “We are extremely happy to be chosen to work for such a prestigious company. The publication will provide content that is engaging, relevant and inspiring across four major divisions (marine, aviation, defence and nuclear) of Rolls-Royce. It will become a critical tool for the business to deliver information and news across its 40,000 global workforce who operate in 50 countries worldwide.”
“Keeping in line with the Rolls-Royce approach of constant innovation and continual improvement, our aim is to move beyond purely the printed page and to launch an engaging online version of the magazine once it is up and running. My advice would be to watch this space,” concluded Neal.
Rolls-Royce is a world-leading provider of power systems and services for use on land, at sea and in the air. Rolls-Royce has a broad customer base comprising more than 500 airlines, 4,000 corporate and utility aircraft and helicopter operators, 160 armed forces, more than 4,000 marine customers, including 70 navies, and energy customers in nearly 120 countries.
Gilroy is the home of B2B creative marketing communications. Headquartered in Basingstoke with over 30 years experience, Gilroy specialises in: integrated marketing; strategy and positioning; branding; creative execution and project management. The agency has delivered campaigns across the globe for some of the world’s leading brands including: Vodafone, TCS and Rolls-Royce. The company prides itself on delivering high-impact campaigns that provide clients with a return on their investment. For additional information please visit: http://www.gilroy.co.uk.