Gilroy, the home of B2B creative marketing communications, today announced that it has been engaged by Tata Consultancy Services Ltd (TCS) to develop a media campaign. The agreement will see Gilroy promote a range of consulting, business process outsourcing, engineering and IT infrastructure services.
A part of the Tata group, India’s largest industrial conglomerate, TCS has over 202,000 consultants across 42 countries, generating revenues of $8.2 billion. Gilroy will deploy a programme of targeted activity that will help TCS increase brand awareness across four key job functions (CIO, CPO, COO and CFO).
The programme will see Gilroy utilise a range of traditional and digital marketing activities including: e-newsletters, personalised emails, skyscrapers, MPUs and text adverts across a range of key media. Gilroy’s digital team will also script and produce a series of animated videos, which will be distributed to the target audience.
Discussing the appointment: Matt Neal, Managing Director of Gilroy said: “It’s great to be working with TCS to develop a campaign to reach specific decision makers. We know from research that the internet remains the most important source of business information for senior executives (from across procurement, operations, finance and IT) who spend at least 16.3 hours each week online.”*
“Enterprise-level decision makers from the sectors TCS are focused on are likely to engage with multiple forms of media as part of their decision making process. Most notable is the internet but also magazines and newspapers via laptops or tablet devices. The campaign will use the very latest traditional and digital marketing techniques to communicate key messages to these people,” concluded Neal.
Gilroy has provided the world’s leading brands with the very latest B2B marketing communication services for over 30 years. The agency specialises in strategy, brand, creative and digital disciplines allowing integrated campaigns to be deployed that provide clients with a high return on their investment.
Gilroy is the home of B2B creative marketing communications. Headquartered in Basingstoke with over 30 years experience, Gilroy specialises in: integrated marketing; strategy and positioning; branding; creative execution and project management. The agency has delivered campaigns across the globe for some of the world’s leading brands including: Vodafone, TCS and Rolls-Royce. The company prides itself on delivering high-impact campaigns that provide clients with a return on their investment. For additional information please visit: http://www.gilroy.co.uk.
* Gartner’s 2010 Media Consumption Survey – sponsored by Forbes