Caterpillar appoints Hunterlodge advertising as buildings & construction products agency for Europe, Middle East and Africa

Caterpillar UK has just announced that it has appointed Hunterlodge Advertising to help them drive campaigns through their dealers in Europe, Middle East and Africa (EMEA) to increase Building and Construction Product (BCP) sales.

The appointment comes after a number of agencies were invited to take part in a four stage pitch process which began in October.

Rakhee Parmar, Marketing at Caterpillar UK, explained “Hunterlodge shone out over their competition with not just fantastic creative and strategic execution but also a passion, enthusiasm and total belief in the products and the targets we are aiming to achieve over the next year.”

To start the new relationship, Hunterlodge received a packed induction day held at Caterpillar UK in Leicester. The Visitor Centre that opened in 2008, provided the ideal location for the meeting which included a factory tour, stick time on the machines and a complete front to back download of all objectives and branding training.

Rob Hunter, Managing Director at Hunterlodge Advertising said “Everyone at Hunterlodge feels an immense sense of pride for not just having won such a prestigious global brand but to also be directly involved in helping one of the UK’s best manufacturing success stories become even more successful. We are all really looking forward to working with the Caterpillar marketing team and Caterpillar’s dealers throughout EMEA”.

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