Brand strategy and design can no longer be ignored as over 70 percent of all comsumers choices are made at the shelf. The continuously changing market is proving that FMCG packaging design is more important than ever and is a key element in communicating with the comsumer.
Seymourpowell, leading design and innovation company, has already worked with significant brands such as Dove and Lynx for Unilever, Durex for SSL International, Felix for Nestle Purina, Lil-Lets and Cow and Gate for Danone. Seymorpowell has assisted these FMCG companies with brand development and packaging to increase brand awareness and communication with the consumer.
The British company adopts a unique integrated approach to design and innovation, which combines knowledge about people with markets and business. Seymourpowell shares its ability with the client to forecast and predict vital implications of human behaviour. This helps to work out possible scenarios to give clients confidence and reassurance.
Great results have been achieved by using extensive, in-depth research techniques, observing and analysing the user as they carry out activities in their own environment. This is in order to understand the functional and emotional needs of the users’ relationship with products to inspire and reach the maximun potential in product design development.
Founded in 1984 by Richard Seymour and Dick Powell, Seymourpowell is one of the world’s leading design and innovation companies currently consisting of 80 people, combining a design studio, research centre, materials library and prototyping workshop.
Specialisms include design innovation, transportation design, ethnographic user research, strategy and new product development (NPD), trends and forecasting, product design and development, 3D structural design and 2D graphic design.
As well as this, you can read and download the Seymourpowell FMCG Work pamphlet by clicking on the link below: