San Francisco, Calif. ” February 19, 2010” The Content Annex, a San Francisco-based company, aims to corner the web content writing market by leveraging its mastery of search engine optimization and by tapping into its pool of talented writers to produce cost-effective, original, and compelling content for clients worldwide.
“Just because you write it doesn’t mean people will find it, and just because people find it doesn’t mean they are going to read it or buy your products or services,” stresses Althea Tan, the company’s co-founder.“Search engines constantly modify what they perceived to be indexible content. As such, for business websites to rank high, its copy must be optimized and persuasive.”
As the demand for quality web content rises, content outsourcing has become a cost-effective alternative to the more expensive option of producing it in-house. Finding a company that does not sacrifice quality and quantity for cost, however, is another matter entirely, something that The Content Annex has already solved.
“It’s time for business owners to harness the selling power of their websites by investing in high-quality, search-engine-optimized content,” says Tan, who is a certified search engine marketing specialist. She adds her company hires only the best writers, who then undergo rigorous training.
“Web content writing is not just about how good the article is; you have to take into account how search engines interpret your content that ultimately translates into a surge of traffic.”
Traffic, however, is just one of the goals that The Content Annex team sets for itself. Producing content that not only grabs attention but triggers visitors to respond to the clients’ call to action â€“ be it to buy products, engage in services, or subscribe to a newsletter â€“ is the company’s ultimate objective.
With more than 16,000 web content copies, press releases, SEO articles, blog posts, e-newsletters, and e-books under its belt, The Content Annex has earned rave reviews from satisfied clients.
Its long list of clients include public relations, advertising and marketing agencies; business coaches; Internet marketing agencies; Realtors; doctors; lawyers; Internet entrepreneurs; clean energy companies; local business owners and more.
Founded in 2007, The Content Annex (http://www.thecontentannex.com/) offers article writing, blog management, press releases writing, e-book writing, web copywriting, and SEO copy writing. The company’s work lives on some of the most trusted websites.
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