Takes First Place in Google Search Rankings

Car hire price comparator takes 54% market share for car hire search terms in September on Google searches.

Market-leading car hire website has come in first in natural search rankings for car hire search terminology for September, taking 54% of the 1.5 million car hire specific searches in September. The site ranked first for 147 of the 3,800 keywords studied according to the car hire sector report* conducted by top independent search engine marketing agency, Greenlight.The report showed that came first in the survey for both domestic and worldwide search terms in the month of September, taking 63% and 52% respectively, and was also judged the most visible site throughout all car hire keywords.

Gareth Robinson, managing director of, comments, ”The Greenlight report really demonstrates the strength of our operation and also that our search engine optimisation expertise has helped put us ahead of the market. Even given the recession, we have had a fantastic year in 2009.” has previously announced results from the bumper summer which it enjoyed, when its bookings were up 38% year on year, with a corresponding 72% increase in revenues.

Gareth Robinson went on, “This result emphasises the quality of service we provide, since unlike many peers our CPA method means we can offer both rental companies and customers better deals. We are really proud of this result and plan to build and develop our services still further in 2010.” has achieved these successes in only six years having initially launched in 2003 as a car hire broker. The company reinvented itself in 2007 to be a car hire comparison specialist and won Best Car Hire Website in the 2008 Travolution Awards as well as Best Ski Car Rental in the 2008/09 Good Ski Guide Oscars. compares car hire deals from as many as 50 rental companies, including Alamo, Budget, easyCar, Holiday Autos and Sixt, in over 9,000 locations worldwide.

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About was launched in February 2003 and grew to become one of the UK’s leading online car hire companies by 2006.

In 2007 the company re-launched its site to create the first major online price comparator in the travel industry. Using the latest technology the site now searches up to 50 different car hire websites, providing an impartial comparison of the best prices available in over 9,000 locations.

Websites searched include Alamo, Budget, easyCar, Ebookers, Hertz, Holiday Autos, Opodo, Sixt and Thrifty, with the site quickly comparing prices and allowing customers to refine their search by car type.

The site also features over 5,000 pages of travel information in a mini-guide format.

In 2008 was voted Best Car Hire Website in the Travolution Awards. To book or for further information visit
bout Greenlight

Greenlight is an award winning, specialist search marketing agency providing targeted and accountable natural and paid search solutions. The agency has helped numerous companies to succeed in search marketing over the years by improving its clients positioning and website visibility in the top search engines, and driving traffic to their websites.

Greenlight provides a full range of search marketing services from offices in London and New York, including search engine optimisation, pay per click management, link building, consultancy and SEM training.

Clients include FTSE, NASDAQ and NYSE listed companies as well as charitable organisations and government bodies. Greenlight works with SMEs, global brands and top interactive agencies across vertical markets as diverse as publishing, financial services, retail, travel, hospitality, property and entertainment.

*Greenlight’sâ ”Car Hire Sector Report- Q3 2009- profiles search behaviour in this sector. It assesses which brands, aggregators and review sites are the most visible in natural and paid search results, and hence have the greatest share of consideration when UK-based searchers go to Google to look for and hire a car around the world. The report is based on search volumes for the last quarter, with a focus on September to give a more in-depth analysis.

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