Yell creates an online recruitment first with “digigami” animals and RSS feeds

Yell has created an “intelligent”online ad space and separate recruitment website that aims to hook in new recruits. The ad space shows live job vacancies powered by an RSS feed and presented as animated yellow fish, using the tag line “Hooks, line and thinkers”.

Both the expandable banner and website ( were designed by recruitment communications company TMP Worldwide and feature “digigami” animals that come to life ” created using a digital version of origami. For more information read the full news release here:

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