Travel Specialist Asap.co.uk Brings Easier Air Fare, Hotels & Car Hire Price Comparison via Re-launched Website

Leading price comparator revamps website to let travellers compare prices on flights, hotels and car hire faster and easier than ever. 16 September 2009-Now simpler and quicker to use than ever before, and with prices compared on thousands of airlines, car hire providers and hotels, the revamped asap.co.uk website allows travellers to benefit from the biggest choice of great money-saving deals on travel from leading providers.

www.asap.co.uk allows users to make quick comparisons of the most recent offers from leading brands like British Airways, Opodo, Alamo, Holiday Autos, Ebookers and others and also features a wide range of other travel options on its site.Brought to market by the leading Internet commerce company which launched the award-winning Carrentals.co.uk, the new <b>www.asap.co.uk</b> website lets travellers compare prices on deals faster than ever and even includes the most recent travel news and blog updates to make for an in-depth travel resource.

Gareth Robinson, marketing director of asap.co.uk, said, “At <b>www.asap.co.uk</b>we have a strong and loyal customer base so we like to continue to make our offering better and better for them. With that in mind we have revamped our site to give travellers a greater choice of great deals.”

<b>www.asap.co.uk</b> uses a technology known as cost per acquisition (CPA) tool to give customers and suppliers a fairer comparison service. Asap.co.uk claims that the typical pay-per-click (PPC) model employed by its competitors reduces the amount of choice the site can offer to customers.

Gareth Robinson went on, ”What PPC does is allow companies like TravelSupermarket to create revenue streams via customers clicking on links to supplier sites. However, the suppliers have to pay for this, and it can rack up big bills for them. So companies may choose not to work with these comparators as it costs them, meaning a reduced choice for customers.”

”Our approach is to work with a huge number of travel and car hire suppliers to get consumers clear comparisons of the best deals. We take a commission fee on actual bookings so we benefit from giving the consumer the widest choice possible.”

With asap.co.uk search results are shown in price order, together with details of the company providing the service.  Visitors can then go straight to the supplier’s site, which retains the travel details, and read more about the options and book if they choose.

For more information visit <b>www.asap.co.uk</b>.

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