Rapid Growth of Jersey Pearl's Accessible Pearl Brand

Since its debut at The Spring Fair International five months ago, the Jersey Pearl collection has expanded rapidly across the UK and Ireland as the popularity of pearl jewellery has increased.

Jersey Pearl’s key selling point is that it offers real, high-quality pearl jewellery at affordable prices, with most pieces retailing between £40 and £250. The range features pearl charms, pendants, rings, cufflinks, earrings, bracelets and necklaces in a variety of styles and incorporating both traditional and more contemporary design elements. All the pieces are made with Freshwater, Tahitian, South Sea or Akoya pearls, all of which are real, CarbonNeutral® pearls that have never been dyed.Jersey Pearl ensures that its high standards are maintained by using very experienced, GIA accredited buyers who only source pearls with excellent lustre quality.

Jersey Pearl pairs its product offering with a dedication to teaching customers about pearls. The jewellery is accompanied by unique packaging as well as an extensive guarantee. The company also offers its stockists a range of UK-made point of display and point of sale materials, with unique packaging designed to complement as well as protect the jewellery.

So far, Jersey Pearl’s strategy seems to be working as the company’s director, Mike Taylor, reports. “Every stockist has re-ordered at least once. The initial feedback is simply that our price points work with our retailers’ customers. The public has been happy to spend £40-£100, learn something new about an interesting product and walk away with well-packaged, good quality pearl jewellery.”

The company also places great emphasis on the pearl farming industry’s relationship with the environment in constant efforts to preserve this vital and thriving sector. Through its continued efforts, Jersey Pearl has become the first and only CarbonNeutral® pearl company. “Our position within the pearl market has shown us how worried industry leaders are about the impact climate change will have on pearl farming, which in itself can be a wonderfully positive environmental process. This is why we’ve offset the carbon footprint of our pearls by funding clean energy development and research, with the help of the well renowned CarbonNeutral® Company,” says Mike Taylor. This emphasis on environmental responsibility has enabled Jersey Pearl to take advantage of the emerging trend of green shopping.

Despite the current climate, the Jersey Pearl brand seems to be thriving. With a unique product offering accompanied by the assurance of consistent high-quality at an affordable price, the Jersey Pearl collection fills a gap in the pearl jewellery market, promising customers exceptional value for their money.

For more information please contact Mike Taylor on +44(0)20 3031 9860 or by emailing him on mike.taylor@worldpearl.com. Additionally, you can visit the company’s website on www.jerseypearl.com.

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