The Adventure Company pledges money to Comic Relief for Kilimanjaro bookings

A group of showbiz favourites including Cheryl Cole, Gary Barlow, Alesha Dixon and Fearne Cotton have abandoned their usual sun-soaked and stylish holiday destinations and are currently tramping their way up Mount Kilimanjaro in Tanzania. Of course, it’s all in a good cause, with the nine climbers raising money for Comic Relief.

Tour operator The Adventure Company (www.adventurecompany.co.uk) is supporting the cause too, by donating £10 to the BT Red Nose Climb Fund for every passenger booking one of its Kilimanjaro expeditions before 15th March 2009. Customers should quote ‘Red Nose’ when booking.

The Adventure Company offers three routes up Mount Kilimanjaro. The Marangu Route is generally considered the least strenuous and offers the relative comfort of huts at night. The Rongai Route is less busy and offers the best chance of seeing wildlife on the Masai lands. The Machame Route is the most challenging of the three routes and walkers will be rewarded for their efforts with magnificent views. The Adventure Company will also donate money for passengers booking onto Peaks of Tanzania, a longer trip which combines the Machame Route with an ascent of extinct volcano Mount Meru (4,667m).

The 10-day Marangu Route is available from £1,319 per person including flights.

The 10-day Rongai Route is available from £1,369 per person including flights.

The 10-day Machame Route is available from £1,399 per person including flights.

The 16-day Peaks of Tanzania trip is available from £1,789 per person including flights.

To book, telephone The Adventure Company on 0845 609 0889 quoting ‘Red Nose’ before 15th March 2009, or see www.adventurecompany.co.uk for more information.

To find out more about the BT Red Nose Day Climb, see www.rednoseday.com/climb/

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For media information or images, please contact Kate Popham or Kylie Jenkins at The Saltmarsh Partnership on 020 7928 1600 or email kate@saltmarshpr.co.uk / kylie@saltmarshpr.co.uk.

Visit The Adventure Company’s online press office for archived press releases and images: www.adventurecompany.co.uk/press-office.aspx

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