IronPlanet Appoints Tom Cornell as Managing Director of IronPlanet Europe

IronPlanet®, the world’s leading online auction company for used construction and agricultural equipment, has named Tom Cornell as managing director of IronPlanet Europe. Cornell will be responsible for leading IronPlanet’s expansion into the European marketplace.

“Tom has had a very successful career in the global construction equipment market with a solid track record of developing sound operational strategies for new ventures,” said Jeff Jeter, IronPlanet senior vice president for international and new business. “His experience in developing new distribution channels and growing supplier relationships in the construction equipment industry makes him the ideal candidate to launch IronPlanet’s auction marketplace in Europe.”

Prior to joining IronPlanet, Cornell was with JCB for more than 12 years and held positions in product, marketing and general management. Cornell was general manager of JCB do Brasil Ltda., where he launched JCB’s first overseas production facility in a non-English-speaking country. Cornell also served as the managing director for JCB Construction Machinery Co. Ltd. in Shanghai.

“I am excited to be joining IronPlanet at a time when their online auction marketplace is gaining global acceptance,” Cornell said. “Our expansion into Europe coincides with the growing need of OEMs, dealers, rental companies and contractors for a partner to assist in the disposal of used construction equipment.”

“IronPlanet’s ability to drive over 14,000 visitors to an auction typically gives our customers a global marketplace of buyers, which for the owner translates to equipment sales at or above market prices. This price performance combined with our low selling costs and quick time to market has generated significant interest in the European market. I’m excited to continue building on IronPlanet’s momentum and look forward to firmly establishing this auction model in Europe,” said Cornell.

About IronPlanet

IronPlanet is the world’s leading online auction company for used construction and agricultural equipment. Our sellers achieve more profitable sales through low transaction costs and better price realizations through a global audience of buyers. Our guaranteed inspection reports and exclusive IronClad Assurance enable buyers to bid with a high degree of confidence. IronPlanet is backed by Accel Partners, Kleiner Perkins Caufield and Byers, Caterpillar, Komatsu and Volvo. For more information, visit

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