Datz.com launch new user-led digital platform

Datz.com, the new download store which exploded onto the digital landscape last year, announces the launch of their new user-generated, community-orientated website this week.

Central to the newly redesigned site is the introduction of an interactive environment which encourages users to actively get involved in generating content, reviews and ratings, allowing artists and fans to interact directly with one another.

Providing an essential platform to showcase new talent, Datz encourages independent and unsigned artists to upload their own music, enabling them to create their own community and fanbase within Datz. With the click of a mouse, artists can now find their music available alongside the finest in cutting-edge bands, as well as an extensive back catalogue from all the majors where you can re-live the classics.

Fans, on the other hand, can create their own blogging pages whereby they can recommend and discuss the latest Datz music. In addition Datz.com provides e-ticketing, a gig calendar, event reminders and recommended downloads of the week – creating an all-encompassing, interactive musical community which is set to become a vital resource for artists, fans and industry professionals alike.

Evolving into a credible voice in the field of new and exciting music, Datz works closely with music industry trade publication, Music Week, by sponsoring their renowned Music Week Playlist. Having originally launched in 2007, Datz entered the music market place via a voucher redemption system, which provided free downloads for users with the purchase of mobile phones. They ran highly successful and ground-breaking promotions with LG & Orange with Sainsbury’s, and Woolworth’s, one of the largest music and mobile retailers in the UK. In fact, Datz became one of the first digital stores to utilise a traditional marketing tool for a non-traditional product. Further promotions, to compliment the launch of their new music community, will be announced shortly.
The Datz’s philosophy is simple:
‘To become a one stop shop for music enthusiasts who demand a music community who are critical, passionate and discerning when it comes to good music, both signed and unsigned’. Managing Director Michael Richardson

Experience Datz, visit www.datz.com

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